Google Adwords is an easy way of getting your brand out there, and letting the world know about your products and services.
Today I am writing about adding keywords to your ad group, and a good technique to use when adding keywords. Lets say we want to add in the keyword, laptop bag, it is recommended to place the keyword in three different forms as follows:
laptop bag (standard)
"laptop bag" (exact match)
[laptop bag] (broad match)
Adding the keyword in all three forms, will improve the reachability of your keyword, and result in more clicks from your campaign.