The ground work is already done for you, with the help of Google, you can find out exactly what people are searching Globally, or even in your country, to find your products or services.
Google Keyword Tool, will show you a list of recommend key phrases relevant to the key phrase you entered. The results will show you how strong the competition is, how many people are searching for your key phrase monthly on a global scale, and locally.
I would recommend 1 good keyphrase per web page. What makes a good key phrase? Simple, a good key phrase will have a good balance between level of competition and the number of hits produced locally, if you are trading locally, or globally, if you are trading globally.
On your new web page, place the key phrase in the web page's site address, title, within the meta description, meta keywords, H1 tag, and a couple of times within the content. Add this page to your XML sitemap and re-upload the sitemap to Google.
To get in touch with a web marketing expert, chat to us at yourturn.co.nz.
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